Luxury Swiss watch brand TAG Heuer has been announced as the official timekeeper and sponsor for the Grand Prix Historique de Monaco, releasing a limited edition watch to celebrate its partnership with the Automobile Club de Monaco (ACM). The Grand Prix Historique de Monaco is a biennial series of races for classic cars, showcasing vintage models from the 1930s to the 1970s as they race around Monaco’s scenic track.
The strikingly elegant and charismatic chronograph designed especially for the occasion features the signature red-and-white colour code that is reminiscent of eye-catching sports cars from the thrilling world of motor racing. The small silver historic car logo of the Grand Prix de Monaco Historique at the 1 o’clock position on the crimson brushed dial instantly links this special model to the historic race. This model is produced in a limited edition of 1,000 watches, each of which is engraved with its unique number and the words “One of 1000”.
This TAG Heuer Monaco wristwatch is presented on a luxurious perforated strap made of fine-grain black leather. The stainless-steel case back of this iconic square model has a transparent sapphire glass with the Grand Prix de Monaco Historique logo printed on the inside through which the sophisticated Calibre Heuer 02 in-house mechanical movement is visible. With a total of 168 individual components, including a column wheel and a vertical clutch, the TAG Heuer Calibre Heuer 02 offers outstanding precision and an extraordinary 80-hour power reserve.
The Grand Prix de Monaco Historique timepiece is packaged in a red watch box that is decorated with a chequered racing flag – a nod to the historic Heuer watch box and the perfect touch for this contemporary 2020 classic. It will be on display especially for racing enthusiasts at the ACM and available for pre-orders via www.tagheuer.com and in select TAG Heuer boutiques before its launch on July 27th, 2020.
The TAG Heuer Monaco and motor racing in Monaco
In the late 1950s, building on the brand’s heritage in stopwatches, dashboard timers and chronographs suitable for racing, Jack Heuer saw an opportunity to become even more involved in the golden age of motorsport, merging his passion with the family business. Inspired by the action he witnessed on the track, he started a tradition of naming his creations after the evocative races in Monza, Silverstone, Montreal and Monaco. Celebrated for its glamorous Formula 1 Grand Prix, Monaco has also lent its name to one of TAG Heuer’s most iconic watch collections since 1969.
Avant-garde yet timelessly chic, the TAG Heuer Monaco Grand Prix de Monaco Historique is a bold new take on a maverick timepiece, and a celebration of the enduring bond between TAG Heuer, its iconic Monaco line and the prestigious racing events that take place in its namesake destination.