Sony has announced its new XH90 4K HDR Full Array LED TV series going on sale in Europe by the end of May. The Sony XH90 mid-range TV offers a compelling mix of Sony’s signature picture quality, ingenious sound design and ease of use, and presents itself as a great companion piece to the forthcoming next generation consoles.

The XH90 TVs incorporate Sony’s premium Full-Array Local Dimming and Boosting technology, which dynamically changes the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness. By accurately balancing the light output across the screen, darker scenes get darker and brighter scenes get brighter as the creator intended.

sony xh90 tv

In the sound department, the Sony XH90 series TVs come equipped with Acoustic Multi-AudioTM (in 65” models and above), which includes two sound positioning tweeters at the back of the TV that enable sound to follow the action on the screen for a truly immersive experience. Additionally, designed to complement the sound quality and slimness of the TV with its unique new shape, Sony’s X-Balanced Speaker drives movies and music with clear sound.

For the upcoming next generation gaming consoles, the XH90 series TVs will support 4K 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance for a cutting-edge gaming experience.

The new Sony XH90 TVs continue to deliver the creator’s intent with Netflix Calibrated Mode. This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.